Pengaruh Sistem Pemasaran Digital Marketing terhadap Peningkatan Volume Penjualan di Online Shop Kiabeauty_Id Menggunakan WebQual

Abstract

This research is entitled measuring the quality of the Shopee website to support the sale of Kiabeuty_id using WebQual. To know the quality of the Shopee website, then it is necessary to conduct an assessment to measure the quality of the website so that the quality of the website is based on user perceptions. The problem of this research is how to measure the quality of the Shopee website to support sales on Kiabeauty_id. The author uses the WebQual method, ie usability, information quality, interaction quality, and user satisfaction. From the result of the multiple linear analysis of this study, all independent variables have a positive influence on the dependent variable in this study.